Amazon is making a bold leap forward with its latest innovation, "Alexa Plus," a smarter, more intuitive version of its iconic virtual assistant. Set to roll out to select users in March and expanding to everyone in the coming months, Alexa Plus aims to redefine what it means to have a personal assistant.
This upgraded assistant promises to handle a wide range of tasks seamlessly, from booking dinner reservations and ordering groceries to securing concert tickets the moment they hit the market. Alexa Plus can also browse the internet to complete more complex tasks, such as finding a repair service for your appliance, scheduling the appointment, and adding it to your calendar—all without your intervention.
One of its standout features is the ability to remember personalized details. For instance, if you mention that your family is visiting for dinner, Alexa Plus might remind you that your nephew is gluten-free. It also takes initiative, offering proactive suggestions like advising you to leave early to avoid traffic.
Amazon describes the experience as less like interacting with a machine and more like engaging with a thoughtful, insightful companion. For Prime members, this enhanced service will come at no extra cost, while others can subscribe for $20 a month. It’s a compelling offer, given that Amazon Prime itself is only $15 a month.
The rollout will prioritize users with newer Echo Show devices—Amazon's smart speakers equipped with screens—ushering in a new era of virtual assistance that goes far beyond just controlling smart home devices. With Alexa Plus, Amazon is bringing a next-level personal assistant into our homes.