Wedding dresses are expensive… and only worn once. That's only a sliver of the cost of a wedding which is, on average, over $33,000!
Maybe that’s why there’s a growing trend of brides wearing used wedding dresses. According to The Knot's Real Weddings study, only 4% of brides wear a used gown -- but that number is growing.
Google searches for "used wedding dresses for sale" have increased by 100% in the past five years and searches for "sell wedding dress near me" are up 1,350%. In its annual weddings report, fashion site Lyst revealed that views of pre-owned wedding dresses went up by 93% in 2018.
I think there's also a connection to the popularity of clothes selling apps, like Poshmark. If there was ever a negative, secondhand stigma, it's all but gone.