Lucerne, a small town in Switzerland, has a church that has done something either miserable or amazing, depending on how you look at it.
According to Gizmodo:
While the local catholic church and its bell tower undergo renovations, the city reached out to students at the nearby university to help find a replacement for the hourly chimes that are now silenced. Their solution? Blast out the sounds of a smartphone’s ringtones instead.
It originally started out as a joke, but thanks to two art students, St. Peter’s Chapel now plays ringtones throughout the day—that includes the iPhone’s highly recognizable Marimba chime, which must have the town’s 80,000-plus residents instinctively reaching for their phones to make sure they’re not missing a call.
To ensure residents and tourists aren’t driven completely mad by the art project, the ringtones will only sound until July 31. There’s no word on whether the church’s bells will ring once again starting in August, or if the locals will be subjected to other artistic alternatives until the renovations are complete.
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