Domino's, in what I feel is a brilliant marketing campaign, is filling potholes across America to make sure their "Pizza's get home safely." The campaign is called "Paving For Pizza."
According to the press release:
Domino's is saving pizza, one pothole at a time. Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store. Now Domino's is hoping to help smooth the ride home for our freshly-made pizzas. Starting today, Domino's is asking customers to nominate their town for pothole repairs at pavingforpizza.com.
According to Sunny Skyz:
Domino's has already worked alongside four municipalities to help repair roads that directly affect their customers, including Burbank, CA (five holes fixed), Bartonville, TX (eight holes), an impressive 40 holes fixed in Milford, DE, and an astounding 150 potholes filled in Athens, GA.