Instagram Finally Adds a "MUTE" Feature

It's about time.

Instagram is finally following the lead of Twitter and Facebook -- and letting users mute annoying accounts in your feed without having to worry about hurting anyone's feelings by unfollowing them. 

The social network will be gradually rolling out the feature in the coming weeks, offering a "mute" button along with the "block" and "unfollow" options users already have. 

One question: What took them so long? 

(Time)

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