STUDY: Coolness Factor - To Smile or Not To Smile

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There are a lot of insecure people who are going to have to rethink their ENTIRE photo strategy -- I'm talking to you non-smilers.

According to a new study out of the University of Arizona, NOT SMILING doesn't make people think you're cooler...it actually makes them think you're LESS cool. 

The researchers found that when someone didn't smile in a photo, the main way other people described them is "cold"...which, obviously, is a lot different than "cool."

SOURCE: Moneyish

Chris Carmichael

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