"Facebook is so much about marrying the physical world with online." – Zuckerberg
Facebook is attempting to insert itself into the real world. This new Camera. Platform, as the company calls it, is a major bet that the camera isn’t simply a tool used to capture images. It’s something you’ll use when you want to share photos and videos, sure, but also when you want to overlay digital experiences on the real world.
The idea is to turn the real world into Facebook itself!
I’m not going to lie, I am beyond excited to try all of these new images and filters.